Tailoring business Cad & The Dandy briefed Lydia Created to raise the company's brand awareness, develop and solidify the brand, and realign the profile of the company in order to place it alongside other well established reputable Savile Row tailors.

Quality and attention to detail was reflected through all aspects of brand development and a new tone of voice was developed. This successfully achieved a substantial increase in high end clientele and a significant growth of their reputation both across the country and internationally.